To enter 94.5 Kfm and BP's Pumped Up for Summer campaign, listeners were required to visit a BP service station and ask for a bumper sticker, which had to be placed on their cars in order to be eligible for a prize. It was up to the 95.4 Kfm Ground Patrol Team to spot cars carrying the bumper stickers over the four-week competition period. There were seven executions per day when registration numbers were read out on air. The owner of the selected registration had 30 minutes to call in and claim a share of R400 000. The selected registrations were pooled into a draw for a VW Golf R, which took place at the end of October.
The winner of the car was Bronwyn Carsteyns. She selected Motorport Tableview as the dealership of her choice for the vehicle hand-over.
Below you can see Bronwyn with Sylvester Black, Motorport's VW respresentative, KFM's Ryan O'Connor and BP's Sharron Maber.